Evol Heist x FatKidOnFire - Interview #41

Evol Heist x FatKidOnFire

Interview #41

We like the think we cater for all tastes here at FatKidOnFire HQ. Whilst we consider ourselves to blog about a unisex way of life, we don’t really cater for things straight up for the ladies. This next feature is an attempt to rectify this situation, hopefully you guys will appreciate it! We’re pretty stoked with how this one turned out…

[Custom name plate]

Find out more after the jump

<p >Evol Heist are, in essence, a jewellery brand. That sentence really, really does not do the brand justice but we’ve been arguing about how best to describe Evol Heist all afternoon here at FKOF HQ and we’re still in the dark. Hopefully the feature will shed some light on this troublesome topic. Anyway, Evol Heist have been producing both versatile and amazing jewellery and their own apparel (and have been since January 2010); so we were more than stoked when they expressed interest in doing a FKOF piece. I sat down with M, one of the two creative geniuses behind the brand, to find out more… <p >Who or what is Evol Heist? Evol Heist is made up of a creative Tag Team; M & JANDU.  <p >We’re like a super team of mad scientists, who make jewellery and apparel. We’re also looking to make furniture in the future. Evol Heist is our laboratory for experimentation and creation. <p >Your jewellery designs are strong and striking – will your later designs continue this? Do you have a definitive brand image or is it flexible? Absolutely, we’re not a subtle brand and we don’t intend to be. I think even if we have a simplistic subject or theme that there will always be something quite striking that goes along with it. <p >Also, strong and striking is apart of our philosophy, so it’s only ever going to become more intense – we aren’t interested in watering our designs down to fit the “average person” (whatever that may be). <p >What does or will make your brand stand out and distinguish itself from the rest of the UK streetwear pack (if you consider yourselves to be part of it)? We like to exist under many genres of design, whilst blurring the boundaries where we cross them. This stems from our own very eclectic styles and interests. We wouldn’t consider ourselves as ‘streetwear’ as our designs appeal to a mass variety audience. <p >Who or what influences you in your work? Our influences are constantly evolving, but currently we are very interested in geometry, ancient civilizations/cultures, space and war.  <p > <p >[Logo earrings] <p >What’s your take on the UK streetwear scene at the moment? In our opinion,  the past 4-5 years in the UK streetwear market has definitely evolved and made itself apparent to the world of music, lifestyle and art. <p >The UK are definitely heavy hitters when it comes to streetwear brands and culture. Brands like Trapstar and independent streetwear stores (especially the ones that throw mad parties) have really made a name for themselves and have revealed a new style for international musicians. However, right now, I think vintage clothing is intwining within the streetwear market and streetwear isn’t as strong standing alone as it once was. <p >People are also starting to look at the way garments are constructed. Streetwear isn’t cheap, so you wouldn’t expect the quality of the garment to be either. Marharishi are a great example of perfectly stitching down to the T… Literally! We see the UK streetwear market evolving for the better. <p >Where do you see you and Evol Heist being in 5 years time? We aim to keep developing Evol Heist at a relaxed pace and to be known for producing unique pieces that are a feast for the eyes and prayer for soul. <p >Where can people expect to catch your work, any UK stockists to watch? We are currently looking for stockists to hold our creations, although you can buy our jewels on our website. If you’re interested in stocking us, do get in touch – email me!   <p >We have currently just signed with Kikis Kouture which is an upmarket online store. We’ll be designing an exclusive collection from each new collection we produce to go onto this webstore, which will only be available to purchase there. <p >Top 5 favourite albums? This was the hardest question, we’re going to give you 5 each – because we couldn’t knock 10 down to 5 haha! <p >M:

  1. Wu tang vs Beatles: Enter the magical mystery chambers
  2. Madvillian: Madvilliany 2 the Madlib Remix
  3. The best of David Bowie
  4. Daft Punk: Daft Club
  5. Slick Rick: The great adventures of Slick Rick

<p >JANDU:

  1. Madvillan – Madvilliany
  2. Erykah Badu – Live
  3. Scientist – Vampire
  4. John Coletrane – The very Best Of…
  5. Moodymann – Black Mahogany

<p >  <p >[Logo earrings and chain] <p >Shoutouts Hmmm… Just you guys [FatKidOnFire] for finding us and featuring us!! THANK YOU!!! [You’re more than welcome, thank you for supporting us too!]

M and JANDU are making waves with their jewellery. It’s also definitely worth noting that each Evol piece is limited to a run of 10 maximum or 1 minimum – so these are collectable exclusives as well as looking damn fine! Hit up the Evol Heist website, Tumblr, and Facebook fanpage to keep track of the guys or catch M on Twitter. Don’t forget to hit up the store and make the most of the sale that’s currently going on.

If you have any thoughts on what M has had to say, or thoughts on anything else you’ve read let us know either via the comments section below or through one of the other forms of contact (emailTwitter and Facebook).