We’re back online after a fairly heavy weekend and we thought it’d be a good idea to get back on the bandwagon with a proper FatKidOnFire brand feature.
The next brand to feature here at FKOF hails from LA, California. Taking an interesting spin on Asian culture (and tones of a sexual nature, so those of you who are easily offended should probably skip this one) and adding it to an insane artistic skill, this new brand is definitely one to watch…
Pink Sushi first caught my eye after the interview we did with DroneBoy Laundry. I got talking to main man Aaron after I saw his truly ridiculous artistic skill (peep a selection of raw designs here if you want a taste of what he’s capable of) and we got on like a house (or fat kid haha) on fire. Again, for those of you a sensitive nature who are offended by sexual innuendo please skip this one (or just read on for an education)! After a few emails back and forth I got Aaron down for a brand feature so I could find out more…
What is Pink Sushi? Pink Sushi is Asian art, culture, and cuisine all hand-rolled with the dirtiest parts of your mind and served raw on the finest garments. Slapped, flipped, chopped, sliced, diced, and riced in Los Angeles, California. It’s playful and perverted. Haha! Pink Sushi is a t-shirt line that uses Asian inspired art and cuisine to illustrate sexual innuendo. Basically!
Your tee designs are stylish, strong, and striking – but do they convey a specific brand image? Or is it flexible? Pink Sushi most definitely has a theme. You’ll never see a random zombie shirt with no concept from us. And if you did it would be a samurai zombie who eats p*ssy instead of brains. Our brand image revolves pretty strictly around sex, Asian culture and cuisine. Occasionally we’ll have a tee that’s just about being “fresh or fly”, but the Asian influence is always present.
It sounds simple when you narrow the concept down to those key words (sex and food) but it’s more than that. I’ll give you an example. Our shirt named “Blow-Up Dolls” [photo above] raises eyebrows right off the bat. You know a blow-up doll is a sex toy. You blow it up with air and you have your way with it. But at Pink Sushi we take that dirty concept and flip it. Instead of a “traditional” blow up doll you’d take advantage of, we have Geisha dolls holding bombs. So they are dolls that are literally going to BLOW UP (explode).
Basically, at Pink Sushi we take the innocent and make it perverted. But we also take the perverted and make it innocent. Sex is behind almost every one of our concepts.
What does or will make your brand stand out and distinguish itself from the rest of the US streetwear pack, and do you think these distinguishing factors would work for the UK market? Pink Sushi caters to a worldwide clientele and will always be raw & edgy. The xxx-factor that distinguishes Pink Sushi is the authenticity of its designs. Pink Sushi is inspired by everything from food, sex, music, and pop culture. The landscape and feel is also a direct product of our childhood memories. Aspects of our personalities and mood grow into characters like Chef Chops Chin, Saki the Rooster (or cock[eral haha]), and of course, Sushi the Cat. “You can’t make that kinda shit up”. The stand out factor though is the hidden humor. And sex is universal. We’re not blatant with the sexuality. We don’t sell shirts that say “HI, I EAT P*SSY”. It’s very easy for our concepts to go over your head. We’ve had people that have been our friends or customers for MONTHS before they understood what their shirt REALLY meant. We get tons of messages that basically say “OOOOOHHHHHH I GET IT NOW!!!” There are people who are wearing shirts RIGHT NOW about a random sexual acts and they have NO IDEA!!
Who or what influences you in your work? The beautiful thing about influence or inspiration is that it can come from ANYWHERE or ANYTHING. We are influenced DAILY by our surroundings. Movies, music, commercials, sex. All of them help create Pink Sushi ideas.
We’ve become so in tune with our product that we look at just about anything and create a Pink Sushi concept from it. We’re just dialed in to our brand. We know what we want to do with it so it’s pretty easy to get inspired.
On the business end however, we have a lot of respect for Johnny Cupcakes. We didn’t know who he was when he first started doing this, but his name just kept coming up. He’s a marketing genius and he built a successful brand from nothing. And his brand is growing everyday. We’d love to get to that level. Another brand we have a lot of respect for is Tokidoki. They have a very strong identity and style. When you see a Tokidoki piece, you KNOW it’s one of theirs. Pyknic; they hustle as well.
What’s your take on the whole UK streetwear scene at the moment? It seems that everyone everywhere is taking a shot at the fashion industry. These days everyone knows someone trying to hustle designs or merchandise, often screening in their garage trying to get going. What a small world we live in. Everybody is connected in a web – that’s the beauty of the internet. The streetwear scene is “seen” by everyone giving choices well beyond our local shops.
Where do you see you and Pink Sushi being in 5 years time? Pink Sushi Boutique Bistro, where you can really experience the Pink Sushi lifestyle. Pink Sushi underwear and accessories. Pink Sushi themed sushi restaurant where you can eat sushi off naked women. Dream big right?
Where can people expect to catch your work, any British stockists to watch? Yet to be determined!
Top 5 favourite albums? Man, that is such a tough question. I’m not even sure I can narrow it down. I could list 5 favorite in every genre. Alright. Let me try… I’d say:
- OutKast – A.T.L.iens
- Jay-Z – Reasonable Doubt
- Snoop Dogg – Doggystyle (got to show some Cali love)
- Sade – Love Deluxe
- Vangelis – greatest hits (it’s great to zone out and work to)
But I could also go with:
- Maxwell – Embrya
- Usher – every album
- Lupe Fiasco – The Cool, Food and Liquor
- Kanye – every album
- Wu-Tang – 36 Chambers
- DMX – It’s Dark and Hell is Hot
- The Roots – Phrenology, Tipping Point etc
- Outkast – every album
on and on…
This is too hard, I could name 50 albums.
Shout Outs This is always hard. You don’t want to forget anyone. I’d like to give a Shout Out to my partner in crime. I couldn’t do this alone. Shout Out to Mr Nick Automatic for helping us out and giving us an opportunity to rumble with the big boys. We want to send some love to our Facebook fans. Especially those who recognized Pink Sushi right off the bat. Big love to the UK. We get tons of hits from all over the United Kingdom. Shout to those who have been so supportive. Many of you we don’t even know personally. Twitter followers… We love you. Facebook friends… We love you. I’d love to send a shootout to all my friends but I don’t have any anymore hahaha! I work too much.
Aaron’s work is definitely eye catching, his inspirations used throughout the designs are a little naughty but we love them all the more for it! There’s something fun about them and we can’t wait to see what Aaron’s got lined up for the new drops. Oh, and did we mention Pink Sushi caters for boys and girls? Head over to the Pink Sushi webstore to see what they’ve got stocked, sign up to their mailing list to get the news when the new designs do drop and find Pink Sushi on Twitter to stay up to date in real time!
If you have any thoughts on what Aaron has had to say, or thoughts on anything else you’ve read let us know either via the comments section below or through one of the other forms of contact (email, Twitter and Facebook).