It’s a Friday, and we’re itching to get out on the bike and then to the pub, so we’ll keep this next FatKidOnFire artist feature brief. We did promise three features in three days, so here’s the third for your enjoyment!
We’re stoked for this one, not only is it with an awesome collection of London creatives – it’s also FKOF’s 80th (!!!) interview. Big ups all round!
We got talking to Shack from Bakery Boys (and their associated clothing label Justin Hustlin) a fair while back on Twitter. He fired us the link to their latest single “Hustlin Behaviour” (embedded below with the artwork; which you can also download for free on their website) and we were so impressed with what we heard and saw that we got them down to FKOF HQ for a chat about the usual. Peep what went down below…
Who are the Bakery Boys? Dre: We’re a collective of London-based creatives, with a passion for music, art and fashion. Members of the team are myself, ‘Dirty Dre’, ‘Shack’ & ‘Ace Boogie’. Between the three of us, we write and produce all of our music, run a streetwear label called ‘Justin Hustlin’ and Ace is also involved in the underground DVD sensation ‘Circle of Revenge’ – playing the lead role as ‘Angles’.
What got you all into writing rhymes? Ace: To be honest, music has always been in our family and was a big part of our upbringing. Our dad was a part of the group Soul II Soul – so for us growing up we were fortunate enough to be around the group and other talented artists/ musicians as children. Writing and production was inevitable.
What does or will make your music stand out and distinguish itself from the rest of the UK grime (if you classify yourselves as UKG) being dropped these days? Tell us about your latest single, “Hustlin Behavior” – and its pretty awesome video! Ace: We pride ourselves on having integrity in everything that we produce. Being true to yourself first and foremost, and true to the art, is paramount. It’s where you will make that true connection with your listeners.
Dre: The premise of the video is to break the mould of traditional urban music videos by using cinematic quality, abstract imagery and powerful performance. Shot from a fly on the wall perspective, you witness each character and member of the collective in a contained environment, captured in a beautiful photographic manner.
Ace: For me, I grew up listening to real music and, as I got older, I felt as though music was losing its way. My brother Shack gave me my first opportunity to make a song with him years ago, which made me realise the power of being able use you own creativity to make what you want. This, as opposed to being told what to make (which a lot of industry artist have to deal with), influences what my work.
Shack: My inspiration comes from all that is real; you have so many connections in life on many platforms and levels and when your in tune influences and inspiration can come from any and every angle.
What’s your take on the grime scene at the moment? Dre: There’s a huge amount of UK talent around right now, for me it’s all about the energy and emotion behind a track that moves me. For us, we’re just trying to make our mark in the industry so that the whole UK music scene as a whole is recognized for its many talents.
Where do you see you and your music being in 5 years time? Dre: Baker for life, so we’re in it for the duration. I also think Shack wants a few awards on his desk so they better start getting our table ready for next year!
Top 5 favourite brands?
- Justin Hustlin
- Double Goose
- Anything Apple
Shoutouts out to The Thirst!
We’re pretty stoked to have been able to feature the Bakery Boys here at FKOF. We love what they’re doing artistically and musically, and hopefully the above feature will enthuse you guys in the same way. If you’re feeling what the guys have said, find them online and then check their social accounts on Facebook and Twitter – don’t forget to grab the free DL of ‘Hustlin Behaviour’ by signing up to their newsletter!
If you have any thoughts on what the Bakery Boys have had to say, or want to recommend us a new brand you’ve discovered or just want a chat about something you’ve seen on FatKidOnFire, fire us a comment below or get in touch via email, Twitter, Facebook or the FKOF TakesQuestions page.